Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991.Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

Founded in 1986, PromiseLand became Singapore's first independent life insurance broker in 1991 bringing clients choice of products from, not one, but the majority of the life insurance companies. From being a pioneer, we progressed to become the champion for independent financial planning and advice - providing our valued clients with objective advice and wide choices for their financial needs.

Currently one of the leading Independent Financial Adviser (IFA) companies in Singapore, PromiseLand has one of the most comprehensive business platforms and a qualified team of advisers and planners commited to putting clients' interest first (Chart). Our business platforms include financial planning, life insurance, general insurance, unit trusts, bank loans, tax planning and wills and trusts. PromiseLand adopts a multi-disciplinary financial planning approach and provides services and products from life insurance companies, general insurance companies, fund managers, banks and specialist lawyers and tax consultants.

Taking our independent status seriously, PromiseLand is continually adding more services and solution providers to give clients wider choices and better value. Our tagline is "trusted advice, trusted adviser ". Our concern is that clients receive trusted advice about how to manage their money and risks. Only a few can attain financial independence if this is taken to mean that they can afford to stop working and just rely on passive income. But it should be a worthy goal for everyone to be able to have sufficent to live on, whether working or in retirement, and be as far as possible debt free. We seek to help clients to achieve financial freedom through good planning and encouraging clients to act on their plans.