Promiseland Logo

Our Logo, Vision and Mission

Drawing inspiration from the historical Promised Land, our company promotes values of a life well-lived and a legacy well treasured. A life centred on values of family and community held together by trust.

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Promiseland 2015 FA Directors

The Organisation

Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991. Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

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About the founder

Founder, Chairman

Founder and Chairman, David Choo, one of the early few who took the road less travelled when he set up Promiseland in 1986 and how by the grace of God, saw it grow…

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Business Model

Business Model

While others pay lip service to “clients interest first”, we build our business and stake our future on it. Our business philosophy and business model and approach are all geared towards “what’s best for clients is best for us.”…

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Our Beliefs

Our Beliefs

We believe clients deserve the best. We are prepared to provide not just “reasonable basis” advice but “fair and objective” advice – a world of difference for clients. While others count the cost, for us every client counts…

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Betterment of industry and society

For the Betterment of Industry and Society

Believing that a rising tide lifts everyone, our leaders and practitioners commit themselves to lifting the professionalism standards of the financial services industry and public financial literacy…

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A firm believer that success in this business is scientifically and mathematically predictable, Seng Kheng holds to the credo that when a work system is in place, it is a matter of time that success will follow.

Belief

A firm believer that success in this business is scientifically and mathematically predictable, Seng Kheng holds to the credo that when a work system is in place, it is a matter of time that success will follow.

Priorities & Positioning

Seng Kheng banks on his vast experience in the industry to grow a group of accomplished Advisers who have successfully built their clientele by offering financial planning, comprehensive risk management and wealth management for retail and Accredited Investors. An accomplished coach, speaker and trainer, he has successfully trained life insurance agents and financial advisers in Singapore, Malaysia and Indonesia.

Value Add

Seng Kheng has a degree in Business Administration and a Diploma in Banking & Finance and Diploma in Life Insurance. He is also a Certified Financial Planner, a Chartered Financial Practitioner and an Associate Estate Planning Practitioner. In all, he has more than 20 years in the industry first as a financial practitioner and then as a FA Director.

Having qualified as a MDRT member for a number of years, he took on a leadership role in agency management in an insurance company before becoming a FA Director in Promiseland in 2003.

Location

7500A Beach Road #02-312 The Plaza, Singapore 199591

+65 65054100

For more information on the above products and any other financial planning services, please feel free to leave us your contact details and we will get back to you.

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