Promiseland Logo

Our Logo, Vision and Mission

Drawing inspiration from the historical Promised Land, our company promotes values of a life well-lived and a legacy well treasured. A life centred on values of family and community held together by trust.

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Promiseland 2015 FA Directors

The Organisation

Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991. Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

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About the founder

Founder, Chairman

Founder and Chairman, David Choo, one of the early few who took the road less travelled when he set up Promiseland in 1986 and how by the grace of God, saw it grow…

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Business Model

Business Model

While others pay lip service to “clients interest first”, we build our business and stake our future on it. Our business philosophy and business model and approach are all geared towards “what’s best for clients is best for us.”…

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Our Beliefs

Our Beliefs

We believe clients deserve the best. We are prepared to provide not just “reasonable basis” advice but “fair and objective” advice – a world of difference for clients. While others count the cost, for us every client counts…

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Betterment of industry and society

For the Betterment of Industry and Society

Believing that a rising tide lifts everyone, our leaders and practitioners commit themselves to lifting the professionalism standards of the financial services industry and public financial literacy…

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“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”. With this motto Ivan specialises almost exclusively and extensively on Retirement Planning and in less than 4 years has built a group of high achievers who have won accolades from different product providers.

Belief

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times”.

With this motto Ivan specialises almost exclusively and extensively on Retirement Planning and in less than 4 years has built a group of high achievers who have won accolades from different product providers.

He has groomed 2 Best Rookies (Life and Health) in Singapore in 2013 and 2015 and is a High Producer himself.

Priorities & Positioning

The only way to succeed in such a competitive industry, the adviser must first be profiled to the clients that would most appreciated his/her advice. Consequently, the adviser can only specialise by focusing on only one age group of clientele.

Through Adviser Profiling, Ivan helps the advisers map out their core competency. Once that is done, the adviser will undergo a rigorous training to best value-add to clients of that demographic. Through absolute age specialisation, the adviser is equipped to not only advise the client on financial matters, but can share his/her aggregated experiences of all clients in that specific age group.

Ivan has identified the 40s as the market which needs Retirement Planning most and has a process to reach out to them.

He has developed multiple platforms for:

  1. Adviser Profiling
  2. Best of Breed Training
  3. Client Leads Sourcing and Distribution
  4. Client Behaviour Tracking

Through these platforms, advisers would not have to be concerned with prospecting and only need to focus on Advisory.

Value Add

Ivan leads by example and has earned numerous industry accolades for his outstanding performance. Ivan was also awarded the Top Long Term Care Adviser in 2012, 2013 and 2014 by Aviva, which makes him Singapore’s No. 1 Long Term Care Financial Adviser. He also ranks high overall for his achievements in all aspects of insurance.

In the area of investments, he has also been outstanding for Zurich Insurance’s range of investment products from Switzerland.

Ivan was also one of Promiseland’s Top Achievers for a few years.

Summary of Accolades
  • Top Achiever for Life Insurance 2012, 2013 (Promiseland Singapore)
  • Top Achiever for Long Term Care 2012, 2013, 2014 (Aviva Singapore)
  • Top Achiever Life and Health (2nd Runner Up, Aviva Singapore)
  • Top Adviser Life and Health (1st Runner Up, Aviva Singapore)
  • Top Adviser Representing Promiseland (Zurich International, Investments)
Team Accolades
  • Top Rookie Life and Health 2013 – Joyce Tung
  • Top Achiever for Long Term Care 2013, 1st Runner Up – Joyce Tung
  • Top Rookie Life and Health 2014 – Cassie Tan
  • Top Achiever for Long Term Care 2014, 1st Runner Up – Cassie Tan
Location

7500A Beach Road #02-312 The Plaza, Singapore 199591

+65 65054100

For more information on the above products and any other financial planning services, please feel free to leave us your contact details and we will get back to you.

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