Promiseland Logo

Our Logo, Vision and Mission

Drawing inspiration from the historical Promised Land, our company promotes values of a life well-lived and a legacy well treasured. A life centred on values of family and community held together by trust.

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Promiseland 2015 FA Directors

The Organisation

Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991. Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

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About the founder

Founder, Chairman

Founder and Chairman, David Choo, one of the early few who took the road less travelled when he set up Promiseland in 1986 and how by the grace of God, saw it grow…

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Business Model

Business Model

While others pay lip service to “clients interest first”, we build our business and stake our future on it. Our business philosophy and business model and approach are all geared towards “what’s best for clients is best for us.”…

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Our Beliefs

Our Beliefs

We believe clients deserve the best. We are prepared to provide not just “reasonable basis” advice but “fair and objective” advice – a world of difference for clients. While others count the cost, for us every client counts…

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Betterment of industry and society

For the Betterment of Industry and Society

Believing that a rising tide lifts everyone, our leaders and practitioners commit themselves to lifting the professionalism standards of the financial services industry and public financial literacy…

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Graham seeks to grow young Advisers to provide trusted advice and see their clients through all the phases of life.


Desiring to make a difference in people’s lives, both Daniel and Graham chose this industry to take care of their client’s financial interests.

Holding up integrity and trustworthiness as key values, they seek to win clients and Advisers through building trust.

Priorities and Positioning

Taking a long term view, Daniel and Graham seek to grow young Advisers to provide trusted advice and see their clients through all the phases of life. Leading a group of experienced Advisers, they pass on their collective experience and wisdom to the younger Advisers.

Value Add

Daniel (Bachelor of Business Management, majoring in Finance) and Graham (Bachelor of Communication) with Diploma in Life Insurance hold key positions in the company and are able to support their Advisers well since their time is dedicated totally to tasks of growing the company..


7500A Beach Road #02-312 The Plaza, Singapore 199591

+65 65054100

For more information on the above products and any other financial planning services, please feel free to leave us your contact details and we will get back to you.

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