Promiseland Logo

Our Logo, Vision and Mission

Drawing inspiration from the historical Promised Land, our company promotes values of a life well-lived and a legacy well treasured. A life centred on values of family and community held together by trust.

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Promiseland 2015 FA Directors

The Organisation

Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991. Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

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About the founder

Founder, Chairman

Founder and Chairman, David Choo, one of the early few who took the road less travelled when he set up Promiseland in 1986 and how by the grace of God, saw it grow…

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Business Model

Business Model

While others pay lip service to “clients interest first”, we build our business and stake our future on it. Our business philosophy and business model and approach are all geared towards “what’s best for clients is best for us.”…

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Our Beliefs

Our Beliefs

We believe clients deserve the best. We are prepared to provide not just “reasonable basis” advice but “fair and objective” advice – a world of difference for clients. While others count the cost, for us every client counts…

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Betterment of industry and society

For the Betterment of Industry and Society

Believing that a rising tide lifts everyone, our leaders and practitioners commit themselves to lifting the professionalism standards of the financial services industry and public financial literacy…

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Benedict’s motto is: Blessed to bless and Service to all. Driven by this service-centric commitment and preparedness to serve unconditionally, Benedict has won the trust of clients and advisers throughout his long career in both insurance companies and financial adviser firms.

Belief

Benedict’s motto is: Blessed to bless and Service to all.

Driven by this service-centric commitment and preparedness to serve unconditionally, Benedict has won the trust of clients and advisers throughout his long career in both insurance companies and financial adviser firms.

Priorities and Positioning

Benedict’s natural desire to bless others has driven him to focus much on training and supervision after his successful career in sales and Sales Management in Prudential from 1981 to 1987. He became head of training in Prudential and British America (John Hancock Life) from 1987 to 1993 and was appointed as chairman of the Pre-Management Orientation Programme Development Committee for the industry by the Singapore Institute of Insurance (SII).

Besides training, Benedict extended his career as Head of Agency in several companies from 1993 to 2007. He joined the FA industry in 2008.

Benedict’s more than 30 years in the industry have enabled him to have a comprehensive understanding of every aspect of the business (include legal and compliance aspects) which he puts to good use in training and developing and resolving compliance issues for advisers in his group.

Value Add

Benedict is a Chartered Financial Practitioner (FChFP) and a Business Strategist, focused on financial and business insurance planning. He trains and expects his Advisers to adopt the professional processes and standards of financial planning. He emphasises on continual professional development and the proper conduct of business and shares his long years of experience as a coach and mentor with his advisers.

Location

7500A Beach Road #02-312 The Plaza, Singapore 199591

+65 65054100

For more information on the above products and any other financial planning services, please feel free to leave us your contact details and we will get back to you.

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