Important Message

In view of the latest development on the coronavirus outbreak in Wuhan, China, and the travel advisories issued by the Ministry of Health/ Ministry of Foreign Affairs, no cover will be provided for travel to, from and through these destinations if the policy or trip is purchased after these dates: 24 January 2020, 9.30 am for Hubei Province and 28 January 2020, 11.59 pm for Mainland China. As the situation develops, cover to other areas will be subject to change. For travel policies purchased before 24 January 2020, 9.30 am, coverage for all other benefits will remain applicable for our customers. For assistance, please contact our Customer Service at 6505 4100 (9am to 5.30pm, Mon-Fri, excluding public holidays) or email us on enquiries@promiseland.com.sg


Why Independent Financial Advisors

As an independent financial advisory firm, we have stuck to this principle from day one so that our clients benefit fully from impartial advice and put in place the best-suited financial plans.

By being “INDEPENDENT”, we offer impartial financial advice that is in the clients’ interest instead of providing biased advice that is unduly influenced by our business partners’ sales quotas or higher commissions.

To understand more about the "Independent" word

Promiseland Logo

Our Logo, Vision and Mission

Drawing inspiration from the historical Promised Land, our company promotes values of a life well-lived and a legacy well treasured. A life centred on values of family and community held together by trust.

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Promiseland 2015 FA Directors

The Organisation

Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991. Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

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About the founder

Founder, Chairman

Founder and Chairman, David Choo, one of the early few who took the road less travelled when he set up Promiseland in 1986 and how by the grace of God, saw it grow…

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Business Model

Business Model

While others pay lip service to “clients interest first”, we build our business and stake our future on it. Our business philosophy and business model and approach are all geared towards “what’s best for clients is best for us.”…

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Our Beliefs

Our Beliefs

We believe clients deserve the best. We are prepared to provide not just “reasonable basis” advice but “fair and objective” advice – a world of difference for clients. While others count the cost, for us every client counts…

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Betterment of industry and society

For the Betterment of Industry and Society

Believing that a rising tide lifts everyone, our leaders and practitioners commit themselves to lifting the professionalism standards of the financial services industry and public financial literacy…

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Founder and current Chairman and Managing Director of PromiseLand Independent Pte Ltd, started the company in 1986. Backed by his wide experience as a Divisional Manager and Director of several companies, David steered the company to its current position as one of Singapore’s leading independent financial adviser firms.

David Choo

David Choo

Founder, Chairman

David was a Sword of Honour recipient during his National Service, a Public Administration medal winner while serving in Singapore’s Administrative Service and a Friend of Labour recipient.

David has wide-ranging experience in financial planning and life and general insurance for individuals and companies. He has also lectured insurance subjects at the Nanyang Technological University and the Associate Chartered Insurance Institute course (ACII) at the Singapore College of Insurance respectively. David has also lectured Diploma in Financial Planning and Certified Financial Planning.

A BBA (Hon) graduate, David is a Chartered Life Underwriter (CLU), Chartered Financial Consultant (ChFC), Fellow of Chartered Insurance Institute (FCII) and Certified Financial Planner (CFP). He has won both industry examination and essay competition awards.

David’s commitment to professionalism and raising the competency of IFAs is reflected in his company’s emphasis on comprehensive training and his active contribution in the area of association work and training for the industry at large. He contributes regularly to financial planning and financial magazines. He has conducted seminars in Singapore and the region.

David was the second President of the Association of Financial Advisers of Singapore (AFAs) and remains on the Executive Committee.

He is married and has four sons.

David’s interests are reading, tennis, golf and deep-sea fishing. Primary ministry outside business is church leadership.


7500A Beach Road #02-312 The Plaza, Singapore 199591

+65 65054100

For more information on the above products and any other financial planning services, please feel free to leave us your contact details and we will get back to you.

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