Why Independent Financial Advisors

As an independent financial advisory firm, we have stuck to this principle from day one so that our clients benefit fully from impartial advice and put in place the best-suited financial plans.

By being “INDEPENDENT”, we offer impartial financial advice that is in the clients’ interest instead of providing biased advice that is unduly influenced by our business partners’ sales quotas or higher commissions.

To understand more about the "Independent" word

Promiseland Logo

Our Logo, Vision and Mission

Drawing inspiration from the historical Promised Land, our company promotes values of a life well-lived and a legacy well treasured. A life centred on values of family and community held together by trust.

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Promiseland 2015 FA Directors

The Organisation

Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991. Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

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About the founder

Founder, Chairman

Founder and Chairman, David Choo, one of the early few who took the road less travelled when he set up Promiseland in 1986 and how by the grace of God, saw it grow…

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Business Model

Business Model

While others pay lip service to “clients interest first”, we build our business and stake our future on it. Our business philosophy and business model and approach are all geared towards “what’s best for clients is best for us.”…

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Our Beliefs

Our Beliefs

We believe clients deserve the best. We are prepared to provide not just “reasonable basis” advice but “fair and objective” advice – a world of difference for clients. While others count the cost, for us every client counts…

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Betterment of industry and society

For the Betterment of Industry and Society

Believing that a rising tide lifts everyone, our leaders and practitioners commit themselves to lifting the professionalism standards of the financial services industry and public financial literacy…

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What the industry say about us What our clients say about us

Life Insurance

Tokio Marina Logo

“We are proud to be a strategic partner with Promiseland and have been growing the relationship with them year-on-year. The firm’s capable management team and client-centric philosophy supported by a dedicated force of financial advisers, has made Promiseland one of the most established financial advisory firms in Singapore. We look forward to growing our business and maintaining a long-term relationship with them.”

Mr Lance Tay
Chief Executive Officer
Tokio Marine Life Insurance Singapore Ltd.

“PromiseLand has been my preferred insurance and financial adviser for my personal and company matters for more than 16 years .I trust their people’s integrity and unbiased advice. Their team of advisors have given prompt and excellent service all these years.”

Dr Koh Poh Kian
International Child & Adolescent Clinic , Mount Alvernia Hospital

General Insurance

Liberty Insurance Logo

“PromiseLand Independent is a successful, progressive and professional financial advisory firm with an excellent market reputation. Our business partnership with Promiseland Independent has always been built on mutual trust and collaboration. With their sound business management, we believe that they will continue to scale greater heights with us in the coming years.”

Ronnie S Y Yang
EVP, Business Development
Liberty Insurance Pte Ltd

"When it comes to professionals, we need to look no further than PromiseLand. My team and I have had the pleasure of working with PromiseLand for the past few years and appreciate their efforts and mindset, always going the extra mile in providing us with a satisfactory client experience. The feedback from our employees regarding their services is also very favourable and we hope that this will continue to build credibility and loyalty to PromiseLand."

Ms Lucy Lim
Human Resource Manager, Singapore
Vopak Terminals Singapore Pte Ltd


Aberdeen Logo

“Being a strategic partner with Promiseland has been a blessing and honor to us at Aberdeen. The professionalism and capabilities of the organisation is evident for all to see and the results are shown through the year-on-year growth both in terms of assets under management and increasing number of consultants in the advisory teams. Promiseland consultants are warm, friendly and have their clients’ interest at heart. Together the team represents years of consolidated experience in the art of financial planning and wealth creation. Aberdeen congratulates Promiseland on reaching this significant celebratory milestone and we look forward to even more fruitful years ahead!”

"We, EMAGlobal, have been using the corporate insurance services of PromiseLand since 2012. We find that PromiseLand’s service delivery, competitiveness and their ability to listen, to source and meet our needs have all be very satisfactory. Our sister Aviation Company, which owns its own Jet Air Ambulances, have also been a Client of PromiseLand for almost all its Corporate Insurance needs for the same length of time and have also found PromiseLand’s service satisfactory."

G. Kwan
Finance Director
EMAGlobal Pte Ltd

Schroders Logo

“Our long-term and mutually-beneficial relationship with Promiseland has been part of our strong growth in Singapore. Their professional approach and comprehensive team ensures first-class solutions that are tailor-made to meet client needs. We look forward to maintaining our strong ties as well as exploring new opportunities with Promiseland.”

"Having dealt directly with agents all this while, I have to admit that I was initially hesitant and in fact resistant towards the idea of using an insurance broker. Looking back, my lack of understanding towards insurance brokers and the type of work they do did them no justice. PromiseLand and its brokers were the first few names I encountered when it came to insurance brokers. One and a half years down the road, I have to admit that I am a happy customer and that they are indeed the specialists in insurance! I like the fact that the insurance broker works for us AND NOT the insurance company, which makes it all the better as they are able to assess our needs thoroughly and recommend the best coverage based on our situation. With PromiseLand, our insurance needs are well taken care of and that’s one less thing to worry for a busy administrator! I would strongly recommend PromiseLand as your insurance broker!"

Ms. Jenni Khoo
EVA Airways Corporation

FSI logo

“The strong leadership team at Promiseland has enabled it to build up a strong presence in Singapore and establish itself as an advisory firm with a difference. We are pleased to be a business partner with Promiseland and look forward to continue working closely with the team.”

"PromiseLand has been providing their extensive and valuable expertise knowledge to us for the past 2 years. Whether a claim is small or large, simple of complex, PromiseLand provides the care and support that businesses need. Their associates are always committed to provide relevant and valuable solutions to us. Their level of service and professionalism has strengthened our insurance knowledge to another level. We are pleased and have no problem recommending PromiseLand. Their company is one of integrity, professionalism and being customer-oriented."

Mr Peter Ng B.L.
General Manager
Evergreen Shipping Agency (Singapore) Pte Ltd

iFast logo

"Envisioning the evolution of the FA industry, we were honoured to have PromiseLand as the first Independent Financial Adviser firm (IFA) on our platform. Sharing a common vision of placing clients’ interests first, they have since become an important and valuable partner. The committed and passionate management team demonstrated the value of holistic and comprehensive financial planning, and has played an important role in shaping the future of the IFA industry. Congratulations to PromiseLand on their notable accomplishments over the decades. It has been a privilege to witness their growth and achievements. We wish the company a continued success, and we look forward to a stronger partnership in the years to come."

Lim Chung Chun
iFAST Financial Pte Ltd


7500A Beach Road #02-312 The Plaza, Singapore 199591

+65 65054100

For more information on the above products and any other financial planning services, please feel free to leave us your contact details and we will get back to you.

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