Why Independent Financial Advisors

As an independent financial advisory firm, we have stuck to this principle from day one so that our clients benefit fully from impartial advice and put in place the best-suited financial plans.

By being “INDEPENDENT”, we offer impartial financial advice that is in the clients’ interest instead of providing biased advice that is unduly influenced by our business partners’ sales quotas or higher commissions.

To understand more about the "Independent" word

Promiseland Logo

Our Logo, Vision and Mission

Drawing inspiration from the historical Promised Land, our company promotes values of a life well-lived and a legacy well treasured. A life centred on values of family and community held together by trust.

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Promiseland 2015 FA Directors

The Organisation

Driven by ideals beyond business, our pioneers championed client’s interest by founding the first independent life insurance brokerage in Singapore in 1991. Upholding the non-negotiable principles of independence and varied choices for clients, Promiseland became the forerunner for the Independent Financial Adviser…

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About the founder

Founder, Chairman

Founder and Chairman, David Choo, one of the early few who took the road less travelled when he set up Promiseland in 1986 and how by the grace of God, saw it grow…

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Business Model

Business Model

While others pay lip service to “clients interest first”, we build our business and stake our future on it. Our business philosophy and business model and approach are all geared towards “what’s best for clients is best for us.”…

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Our Beliefs

Our Beliefs

We believe clients deserve the best. We are prepared to provide not just “reasonable basis” advice but “fair and objective” advice – a world of difference for clients. While others count the cost, for us every client counts…

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Betterment of industry and society

For the Betterment of Industry and Society

Believing that a rising tide lifts everyone, our leaders and practitioners commit themselves to lifting the professionalism standards of the financial services industry and public financial literacy…

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  • Aaron Kok (Life/CIS)
  • Alex Ng (Life)
  • Alicia Koh (Life/CIS)
  • Amanda Ho (Life)
  • Andrew Loh (Life)
  • Ang Jian Dong (Life)
  • Angela Wong (Life/CIS)
  • Angelina Tay (Life/CIS)
  • Angeline Too (Life/CIS)
  • Angelyn Tan (Life/CIS)

  • Belinda Tan (Life/CIS)
  • Ben Teo (Life)
  • Benedict Tan (Life/CIS)
  • Brian Chew (Life/CIS)

  • Cai Zhenqing (Life)
  • Caleb Lim (Life/CIS)
  • Calvin Lim (Life)
  • Cappi Lim (Life/CIS)
  • Cassie Tan (Life/CIS)
  • Cedric Ang (Life/CIS)
  • Chantelle Teo (Life/CIS)
  • Charles Ching (Life/CIS)
  • Cheong Wai Hon (Life)
  • Chong Yong Foh (Life/CIS)
  • Chow Weng Khay (Life/CIS)
  • Chris Lim (Life/CIS)
  • Christopher Loh (Life/CIS)
  • Cindy Chen (Life/CIS)

  • Daniel Choo (Life/CIS)
  • Daniel Lee (Life/CIS)
  • David Choo (Life/CIS)
  • David Phua (Life/CIS)
  • David Soh (Life/CIS)
  • David Wong (Life/CIS)
  • Derick Eng (Life/CIS)
  • Diana Esther Tan (Life/CIS)

  • Eddy Goh (Life/CIS)
  • Edward Eu (Life/CIS)
  • Eleora Chan (Life/CIS)
  • Emanuel Perna (Life/CIS)
  • Emlyn Han (Life)
  • Eng Tiang Chuan (Life/CIS)
  • Er Sun Feng (Life/CIS)

  • Faith Liu (Life/CIS)
  • Fong Jun Tatt (Life/CIS)

  • Gavin Shen (Life/CIS)
  • Godfried (Freddy) Meindertsma (Life/CIS)
  • Goo Li Keng (Life/CIS)
  • Graham Choo (Life/CIS)

  • Han Seng Kheng (Life/CIS)
  • Haanisha Piperdy (Life/CIS)
  • Hariz Maloy (Life/CIS)

  • Irene Xu (Life/CIS)
  • Isaac Tan (Life/CIS)
  • Ivan Chua (Life/CIS)
  • Ivan Guan (Life/CIS)

  • Jacob Seng (Life/CIS)
  • Jacqueline Chow (Life/CIS)
  • James Tan (Life/CIS)
  • Jasmine Siah (Life/CIS)
  • Jason Chia (Life/CIS)
  • Jellisa Soon (Life/CIS)
  • Jennifer Chang (Life/CIS)
  • Jeremy Goh (Life/CIS)
  • Jeremy Lim (Life/CIS)
  • Jervis Shen (Life/CIS)
  • Jessie Kwek (Life/CIS)
  • Joey Luo (Life)
  • John Bang (Life/CIS)
  • John Chang (Life)
  • John Tan (Life)
  • Joseph Hung (Life/CIS)
  • Joyce Tung (Life/CIS)
  • Justin Hee (Life/CIS)

  • Kardiono (Life)
  • Kartina Kang (Life/CIS)
  • Kartono Kang (Life)
  • Kwok Chee Seng (Life/CIS)
  • Kylie Tan (Life/CIS)

  • Lawrence Loh (Life/CIS)
  • Lee Keyun (Life/CIS)
  • Lelani Joanne (Life/CIS)
  • Lexi Toh (Life/CIS)
  • Li Kun (Life)
  • Lim Gin Nah (Life/CIS)
  • Lim Jit Hong (Life)
  • Lim Wei Yi (Life)
  • Lyndon Chew (Life/CIS)

  • Manfred Tan (Life/CIS)
  • Martin Lee (Life/CIS)
  • Maximilian Tung (Life/CIS)
  • Michael Arash (Life/CIS)
  • Michelle Tan (Life/CIS)
  • Monica Koh (Life/CIS)
  • Moses Lim (Life/CIS)

  • Nah Teck Lye (Life/CIS)
  • Nancy Goh (Life/CIS)
  • Nicholas Low (Life/CIS)
  • Ng Su Yin (Life/CIS)
  • Ng Zhi Wei (Life/CIS)

  • Ong Choon Mei (Life/CIS)
  • Owyong Wei Keong (Life/CIS)

  • Patrick Cheah (Life)
  • Patrick Lim (Life/CIS)
  • Paul Yong (Life)
  • Priscilla Wong (Life/CIS)

  • Rachael Tan (Life/CIS)
  • Rachel Ha (Life/CIS)
  • Rachelle Boon (Life/CIS)
  • Racquel Gelvezon (Life)
  • Reuben Tan(Life/CIS)
  • Richard Qiao(Life/CIS)
  • Robert Chua (Life/CIS)
  • Rosie Tang (Life/CIS)
  • Royce Cheng (Life/CIS)

  • Sally Chua (Life/CIS)
  • Sam Zuo (Life/CIS)
  • Saju John (Life/CIS)
  • Sebastian Lim (Life/CIS)
  • See Toh Kwok Hoong (Life)
  • Serene Wong (Life)
  • Seth Wee (Life/CIS)
  • Shayne Sin (Life)
  • Sim Mong Huat (Life/CIS)
  • Sophia Lim (Life/CIS)
  • Stephenie Lai (Life/CIS)

  • Tan Aik Meng (Life/CIS)
  • Tan He Chi (Life/CIS)
  • Tan Jian Liang (Life/CIS)
  • Tay Siew Heok (Life/CIS)
  • Tey Yi Xuan (Life/CIS)
  • Tin Wan Ying (Life/CIS)

  • Venugopal Nair (Life/CIS)
  • Veronica Lim (Life/CIS)
  • Vivian Huang (Life/CIS)

  • Wan Tat Liong (Life/CIS)
  • Wayne Ho (Life/CIS)
  • Wee Kiang Chong (Life/CIS)
  • Wilfred Ling (Life/CIS)
  • Winni Lim (Life)
  • Woon Wee Chun (Life/CIS)

  • Zack Wong (Life)
  • Zavier Er (Life/CIS)
  • Zhang Hengbing (Life)
  • Zhang Xin (Life)
  • Zheng Jiajia (Life/CIS)
  • Zu Wei Ren (Life)

7500A Beach Road #02-312 The Plaza, Singapore 199591

+65 65054100

For more information on the above products and any other financial planning services, please feel free to leave us your contact details and we will get back to you.

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